{"id":4084,"date":"2026-01-29T09:26:55","date_gmt":"2026-01-29T08:26:55","guid":{"rendered":"https:\/\/wp2026.artefacto.fr\/?p=4084"},"modified":"2026-02-13T11:27:39","modified_gmt":"2026-02-13T10:27:39","slug":"les-visites-immersives-360-dans-lindustrie-agroalimentaire","status":"publish","type":"post","link":"https:\/\/wp2026.artefacto.fr\/?p=4084","title":{"rendered":"Les visites immersives 360\u00b0 dans l’industrie agroalimentaire"},"content":{"rendered":"\t\t
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Industrie<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Les visites immersives 360\u00b0 dans l'industrie agroalimentaire<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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La R\u00e9alit\u00e9 Virtuelle<\/strong> (VR) s\u2019installe durablement chez les professionnels ! En effet, les marques utilisent aujourd\u2019hui la R\u00e9alit\u00e9 Virtuelle pour offrir une exp\u00e9rience hors du commun \u00e0 leurs clients et leurs partenaires. Ils construisent ainsi un nouveau type de relation avec eux.<\/p>

Cette technologie, capable de simuler virtuellement un environnement se r\u00e9v\u00e8le tr\u00e8s efficace pour vendre, former ou encore communiquer. Les outils se multiplient au rythme des usages et deviennent progressivement des incontournables dans certains secteurs.<\/p><\/div><\/div><\/header><\/div><\/div><\/header><\/div><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Les visites virtuelles peuvent \u00eatre r\u00e9alis\u00e9es sur diff\u00e9rents supports : tablette, table tactile ou encore application sur smartphone compatible avec un casque VR. Le choix est vaste, tout d\u00e9pend des objectifs vis\u00e9s (immersion, interaction, nomade ou s\u00e9dentaire). Il est alors possible soit de r\u00e9server les visites en acc\u00e8s restreint sur le parc de tablettes et smartphones de la soci\u00e9t\u00e9, soit de laisser l\u2019application de visite en libre t\u00e9l\u00e9chargement sur les stores. L\u2019avantage de ces solutions immersives r\u00e9side aussi dans le fait que ce type de visite est facile \u00e0 mettre en \u0153uvre. La difficult\u00e9 principale se situe surtout dans la pr\u00e9paration du sc\u00e9nario ainsi que la d\u00e9signation des diff\u00e9rents points de vue en amont. La captation \u00e0 360\u00b0 est cependant largement facilit\u00e9e puisque des \u00e9quipements de capture vid\u00e9o performants permettent de filmer l\u2019environnement en haute d\u00e9finition \u00e0 360\u00b0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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La sc\u00e9narisation est l\u2019\u00e9tape cl\u00e9 \u00e0 ne surtout pas n\u00e9gliger pour la conception d\u2019une visite virtuelle. Th\u00e9matique, process, selon les objectifs d\u00e9termin\u00e9s en amont, la visite peut \u00eatre divis\u00e9e et organis\u00e9e en parcours. Une voix off permet d\u2019ajouter des \u00e9l\u00e9ments de compr\u00e9hension \u00e0 ce que l\u2019utilisateur observe.<\/p>

La R\u00e9alit\u00e9 Virtuelle pour r\u00e9pondre aux enjeux du secteur agroalimentaire
<\/strong>Avec des consommateurs de plus en plus attentifs aux questions de transparence et \u00e0 la qualit\u00e9 des produits, l\u2019agroalimentaire s\u2019est r\u00e9cemment tourn\u00e9 vers la R\u00e9alit\u00e9 Virtuelle. En plus de proposer la meilleure exp\u00e9rience d\u2019immersion, elle met en avant les proc\u00e9d\u00e9s de fabrication, le savoir-faire. De plus, elle donne l\u2019opportunit\u00e9 aux consommateurs de visiter une usine sans que la marque ait \u00e0 se soucier des probl\u00e9matiques de logistique, d\u2019hygi\u00e8ne ou de s\u00e9curit\u00e9. Il s\u2019agit \u00e9galement d\u2019un v\u00e9ritable outil de marketing exp\u00e9rientiel qui vient d\u00e9cupler l\u2019engagement des consommateurs. De nombreuses entreprises ont d\u00e9j\u00e0 mis en place des outils de visite d\u2019usines en R\u00e9alit\u00e9 Virtuelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Traou Mad, promouvoir son savoir-faire \u00e0 travers une visite immersive 360\u00b0<\/strong>
Cette c\u00e9l\u00e8bre biscuiterie, n\u00e9e \u00e0 Pont-Aven, a souhait\u00e9 promouvoir son savoir-faire en lan\u00e7ant la cr\u00e9ation d\u2019un outil de visite virtuelle de son atelier. Pour cela, la PME bretonne s\u2019est tourn\u00e9e vers Artefacto afin de produire une application r\u00e9pondant \u00e0 ses attentes. Disponible sur smartphone et tablette, cette visite virtuelle peut s\u2019effectuer gr\u00e2ce \u00e0 un casque VR et permet au public de s\u2019immerger \u00e0 360\u00b0 au sein de la fabrique de biscuits sans enfreindre les mesures d\u2019hygi\u00e8ne et de s\u00e9curit\u00e9. D\u2019abord d\u00e9velopp\u00e9 pour une pr\u00e9sentation aux partenaires et clients sur le SIAL (Salon international de l\u2019alimentation), l\u2019outil a ensuite \u00e9t\u00e9 d\u00e9clin\u00e9 pour le grand public. L\u2019ensemble du processus de fabrication est comment\u00e9 par une voix off et la visite est sc\u00e9naris\u00e9e afin de montrer les \u00e9tapes de fabrication. Cet outil est disponible en t\u00e9l\u00e9chargement libre sur iTunes (Apple) et Google Play (Android) afin que les amateurs de la marque puissent d\u00e9couvrir les secrets de fabrication de ces fameux biscuits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Preuve en est avec ce type d\u2019outil, la r\u00e9alit\u00e9 virtuelle se transforme aujourd\u2019hui en solution pertinente pour pallier certaines probl\u00e9matiques que rencontrent les entreprises. Immersifs, interactifs, p\u00e9dagogiques, mais avant tout virtuels, ces outils r\u00e9unissent des capacit\u00e9s uniques qui viennent parfaitement r\u00e9pondre aux enjeux en mati\u00e8re de communication pour les entreprises agroalimentaires. Du c\u00f4t\u00e9 de la technologie, de nouveaux casques VR sortent r\u00e9guli\u00e8rement en proposant une exp\u00e9rience immersive toujours plus pouss\u00e9e. La r\u00e9alit\u00e9 virtuelle n\u2019est pas pr\u00eate de s\u2019arr\u00eater en si bon chemin !<\/p><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Industrie Les visites immersives 360\u00b0 dans l’industrie agroalimentaire La R\u00e9alit\u00e9 Virtuelle (VR) s\u2019installe durablement chez les professionnels ! En effet, […]<\/p>\n","protected":false},"author":2,"featured_media":4089,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"disabled","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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